Casino & Hospitality
Looking for More High Value Customers?
Following a decade of rapid growth and expansion, the casino and hospitality industry is retooling for the future. On the marketing side, the economic climate has increased the demand for revenue generation, while businesses operate with tighter budgets and smaller staffs. Compounding this dilemma, properties are finding their customers continue to gamble with similar frequency – but with smaller stakes.
Effectively capturing a higher percentage of market-share among high value customers has always been important, but now it is a top objective.
Do You Want the Answers to These Questions?
- Who are my best customers?
- What are their behaviors?
- How do their behaviors change in response to my offers?
Stics has the Answers to Your Toughest Questions
Stics increases your revenue and profitability by adding a deeper level of analysis to your loyalty databases. Our patented statistical models completely analyze and predict customer behavior, including:
- Expected number of visits
- Predicted value (average daily worth or profitability)
- Probability of responding to an offer
From data extraction and processing, to record scoring and recommendations, we offer turnkey solutions, supporting you from start to finish, including consultative services and collaborative reporting.
Stics can efficiently and effectively synthesize, categorize, and derive meaningful models from your complex and disparate customer gambling and hospitality data. We maximize the potential in your customer loyalty marketing programs and your related, non-integrated sources of information.
We can help you evaluate a wide variety of gaming play data, lodging or stay behavior and redemption or promotion records. Stics can provide your casino marketing team with the information they need to effectively target high value customers. We can also show you how to reduce your marketing costs by aligning campaign promotions to predicted results. We call this output “Stics Predicts.” By applying these best practice-based Stics predictive results, your marketing team can either maximize the return or optimize the return on a discrete or limited marketing budget.
Stics improves decision-making, boosts revenue and lowers marketing costs by revealing which customers are most likely to respond to various promotions. Market Response Modeling allows precise campaigns by recognizing complex patterns among customer habits and play. We identify the campaigns likely to acquire profitable customers, or isolate a specific promotion and provide straight answers about its effectiveness.
Casino Industry Expertise
Stics has deep expertise in the casino and hospitality industries. Stics’ predictions simplify the process of understanding customer behavior by turning cumbersome data into actionable information, and helping you maximize your marketing ROI and profitability – through more targeted interaction.
Our analytic team actively works with your promotions team to best utilize the results of our prediction algorithms. Three or more models may be employed; typically frequency, worth, and response models are used. Hundreds of variables are evaluated, some of which are derived entirely with Stics data processing and the insight gleaned from examining and evaluating gaming data for years. We also interact with management in order to respond to emergent market conditions and to tune models with potential sources of data. Our descriptive statistics overviews to management also provide unique insights as to progress and ROI.
Our hands-on collaborative interactions promote customer understanding and boost profits.
