Direct Marketing
Predictive Modeling Software for Optimal Target Marketing
Stics offers a powerful, yet easy-to-use predictive modeling. We put analytical capabilities in the hands of direct marketing professionals. Stics builds predictive models for response, value, risk, and retention.
- Identifies most likely responders
- Maximizes list performance
- Measures customer value
- Uncovers cross-sell and up-sell opportunities
- Finds prospects resembling your best customers
- Identifies customers at risk for dropping or switching services
- Predicts the profitability of direct marketing campaigns
Using these models, you can increase the profitability of your direct marketing campaigns by targeting your best prospects and most valuable customers.
Evaluate Unlimited Dimensions
Given human experience and commonly available tools, today’s database marketer can successfully process and fully understand only a handful of dimensions at a time. Stics analytic solutions empower database marketers with tools amplifying their view by simultaneously evaluating the impact of unlimited dimensions upon an outcome.
