Marketing Optimization
Want to increase your marketing ROI by ten times?
Stics Predictive Analytics can help!
Our flagship product Stics Predictive Analytics simplifies the process of understanding customer behavior and empowers you to more accurately predict and rank customer value from your loyalty card or players club memberships. With Stics as your partner, you can focus more attention on your core business and let us help you optimize your marketing campaigns to quickly:
- Achieve a 10X ROI
- Increase profits
- Generate new revenue
- Focus on core business
- Gain flexibility
Gambling organizations are often swamped with literally hundreds of millions of records associated with loyalty card and club members. Even sophisticated SQL practitioners are often pressed to pull and then leverage meaningful insight from such large volumes of information, so the value in the data lays fallow― hidden in its sheer volume and complexity.
Stics Predictive Analytics provides the simplest and most effective way of prioritizing your needs, such as mailing list selection and best promotional offers, while consistently delivering a high monthly ROI.
Specifically designed for direct-marketing at gaming operations Stics Predictive Analytics gives our clients predictions of their most likely and profitable loyalty card or club membership players using frequency, worth, and response predictive models. Stics Predictive Analytics delivers the best and most effective way to prioritize which customers to mail to and what offers to promote.
Our standard Predictive Analytics service offers:
- Data extraction
- Data processing and derived variable generation
- Loyalty Member Record Scoring
- Fulfillment with “Stics Predicts”
- Data Coordination
- Numerous regular and routine tactical and strategic marketing collaborative exchanges with the customer
Client benefits provided through Predictive Analytics:
- Optimal return from loyalty members with predictive analytics
- Collaborative exchange with your marketing team to best use insights and modeling
- Immediate attention to business and marketing needs
- No exhausting or expensive requirements of your IT or technical teams
- No additional hardware or software needed
Stics predictive analytics help your Casino marketing department determine which of your current techniques are best while safely launching new initiatives and concurrently analyzing the results. Our insights help your team collect more valuable and actionable data.
Stics will also evaluate which alternative data sets provide the biggest lift or advantage to you and the best ROI. In other words, we can tell you which third party data set provides the best bang for your buck.
Gain Flexibility
The dynamic nature of hospitality and gaming customer behavior rewards the flexibility and immediate accessibility of the Stics’ solutions. Among our business approaches, Stics provides our software as a service (SaaS) business model so that the modeling process can be as flexible and responsive as possible.
The SaaS system is extremely valuable when factoring the ever-increasing demands on IT departments. Without this approach, staffing may preclude add-on software installations and the requisite training, inevitable turnover and administrative overhead. Our service is not a onetime static delivery, but the provision of fully deployed, continuously improving, immediately accessible results. From the moment of engagement, results improve with every iteration and every new idea for a healthy partnership.
Stics Predictive Analytics solution for the casino and hospitality industries drives the data processing and the dynamic scoring you need for greater campaign ROI.
