Decision Science For Marketing
Get your results in minutes
At a time when every business is looking to maximize its marketing dollars, Stics’ Decision Science for Marketing helps you identify your most valuable customers and prospects.
Predictive models have been used to improve customer acquisition, conversion, and retention efforts for decades. Until now, such projects were both expensive and time consuming, requiring highly specialized analytical resources. Predictive modeling was out of reach for most small and mid-market organizations.
Decision Science for Marketing solves that problem. An easy-to-use, cost-effective analytic solution, Decision Science for Marketing allows business users to make accurate predictions about future behavior. Building custom models based on data with a known outcome, such as the results from a past marketing campaign, Decision Science for Marketing is designed to interface with customer and prospect databases useing the most robust and effective modeling techniques available to uncover relationships within the data. The Decision Science analytic engine builds both scoring and valuation models, enabling you to answer important business questions.
Features
- Identifies most likely responders
- Maximizes list performance
- Measures customer value
- Uncovers cross-sell and up-sell opportunities
- Finds prospects resembling your best customers
- Identifies customers at risk for dropping or switching services
- Predicts the profitability of direct marketing campaigns
No Prior Statistical Knowledge Required
You don’t need to be an analyst to model like one. Build predictive models quickly and easily, using Stics’ Decision Science for Marketing. Created with direct marketers in mind, Decision Science for Marketing guides you through the modeling process. Stics’ Automated Analyts technology automates most of the steps, including data exploration and preprocessing, which can take 50 to 80% of the analyst’s time during the typical modeling project. Use the Automatic Build mode to take full advantage of Automatic Analyst, or choose between the semiautomatic and manual modes to include in your models insights drawn from your own experience and domain expertise.
Eliminates Guesswork
Decision Science for Marketing employs some of the most effective modeling techniques available, including advanced regression methods, to identify the critical behavioral patterns within customer and prospect databases. And because the output is based on real data stored in existing applications, you can be confident that the answers are relevant to your business or organization. Whatever the application, Decision Science for Marketing replaces the guesswork in everyday decision-making with choices supported by proven analytical methods.
Easy to Use
There are just Five Simple Steps to building and deploying a model using Decision Science for Marketing.:
- Point the application toward the data set you want to use to build your model.
- Select the type of model you want to build-Scoring or Valuation.
- Select the action or outcome you want to predict-such as prospects most likely to respond.
- Press the Build button.
- Deploy the model on a comparable prospect list.
We provide answers that drive your business forward.
Call today to put the power of predictive analytics to work for you.
(877) 847-8427