CHIPS™ is a suite of software statistical and data processing applications which are bundled with customer friendly service.

No Stics software or hardware is required on site.

This system predicts the most likely and profitable Loyalty Card or Club Membership players using frequency, worth, and response predictive models. Designed for the Marketing Team at a gaming operation, the system is tuned to provide the simplest and most effective way of prioritizing which customers to mail to and what offers to promote.