About Us

Stics is a San Diego-based technology leader offering advanced predictive analytical science services, significantly increasing marketing ROI and profitability. With heavy focus in the casino and hospitality industries, Stics also has a history of success integrating our decision science modeling services for software providers,  original equipment manufacturer (OEM) vendors and serving direct marketing departments and companies with easy to use analytical modeling software.

Stics’ unique combination of analytical software, complex mathematical models, computing power and industry experience empower you to more accurately predict and rank customer value to your property.

Stics’ patented and patent-pending technology services are delivered through an efficient, cost effective, Software-as-a-Service (SaaS) model.  This approach makes our services easy to implement, support, and use. Our technology solutions and complementary consulting services provide turnkey answers, unlocking the potential for increased profits in your loyalty database.

Our technology has been integrated and used by numerous organizations and clients, including: MGM, PCI, Boyd Gaming, , The Direct Marketing Association, ESRI, Electronic Arts, and the United States Federal Government.

The Stics team is a highly experienced group of professionals with expertise in statistical analysis and modeling, software development, finance, marketing, and client service.


Company History

  • 1998 – Christy Joiner-Congleton founded Stone Analytics
  • 1999 – Launched Scoring Science® predictive analytics technology
  • 1999 – Launched Valuation Science ™ predictive analytics technology
  • 2000 – Launched Decision Science ™ predictive analytics technology
  • 2000 – Patent filed: Analytics Dashboard for managing high volume data activities
  • 2001 – Patent filed: Automatic Analyst integrating statistical modeling theory into software
  • 2002 – Launched Decision Science for Marketing™
  • 2002 – Developed post-911 predictive technologies for U.S. Federal Government
  • 2003 – Integrated Decision Science with ESRI’s Geo-based ArcView product
  • 2004 – Joiner-Congleton formed Stics, Inc., to focus on the casino industry
  • 2005 – Launched turnkey client server based solution
  • 2006 – Stone Analytics merged with Stics for a stronger focus on casino and hospitality
  • 2007 – Implemented first SaaS-based client
  • 2008 – Patent filed: Casino and Hospitality Analytical Modeling
  • 2008 – Launched  the industry’s first SaaS-based predictive analytics solutions
  • 2009 – Stics Predictive Analytics gains P&L reporting features
  • 2010 – Launched Business Intelligence Reporting
  • 2011 – Patent filed: Gaming Behaviors of Players
  • 2012 – Stics receives Official Registered Trademark from USPTO