Casinos & Hospitality Industry Stays Focused on Revenue

May 27, 2011 by · Leave a Comment  

Revenue the Primary Measure of Casino Success







When we asked what are the key metrics used to measure marketing ROI, we found that revenue remained to be the main driver of business assessment in the industry. We also noted:

  • About one third of participants use profit
  • Most (65.4%) examine gross revenue
  • Less than half (46.2%) examine EBITDA suggesting profitability maybe difficult to monitor
  • And 34% of the time some additional other variable was also considered

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