Flat is the New Up

December 10, 2010 by · Leave a Comment  

The Decline in Casino Gambling Leveling Off

Upon approaching the bottom of the market, we noticed that flat casino gaming revenues were being carried like a badge of respectability and even a harbinger of hope. Over the past year, Stics conducted three market surveys, of U.S. based casino, to better understand the challenges and needs of casino marketers and the gaming industry.

Our primary research confirms what you may have suspected:

  • Fully 63% of the market finds their revenues down or flat.
  • Pockets of actual “up” markets exist where geography and competition permit

While this is not good news, there is a general sense that the decline in casino gambling has leveled off.

One, of many current challenges, is how to effectively and efficiently re-engage profitable gamblers. Most properties are working hard at this problem, but sometimes that is not enough.  If you are looking for a new way to increase revenue at your casino property Stics predictive analytics has a proven track record for increasing ROI.

Feel free to call us for more information.