Las Vegas Strip Recovery Under Way

February 25, 2011 by · Leave a Comment  

Casino Stocks Rise from Recession Lows

The Las Vegas Sun reported that the gaming industry recovery on the Las Vegas Strip will continue this year and accelerate in 2012 according to a prediction by, Moody’s Investors Service in a recent market update.

Wynn Casinos, Las Vegas Sands and MGM Resorts have all shown huge gains in stocks from their March 2009 lows, outstripping even the solid performance by the broad market. Las Vegas Sands (LVS), Wynn Resorts (WYNN) and MGM Resorts (MGM) are up 3,299%, 722% and 546%, respectively, but they are still not close to their 2007 highs.

Does this prove that people are feeling better and ready to gamble again?

Flat is the New Up

December 10, 2010 by · Leave a Comment  

The Decline in Casino Gambling Leveling Off

Upon approaching the bottom of the market, we noticed that flat casino gaming revenues were being carried like a badge of respectability and even a harbinger of hope. Over the past year, Stics conducted three market surveys, of U.S. based casino, to better understand the challenges and needs of casino marketers and the gaming industry.

Our primary research confirms what you may have suspected:

  • Fully 63% of the market finds their revenues down or flat.
  • Pockets of actual “up” markets exist where geography and competition permit

While this is not good news, there is a general sense that the decline in casino gambling has leveled off.

One, of many current challenges, is how to effectively and efficiently re-engage profitable gamblers. Most properties are working hard at this problem, but sometimes that is not enough.  If you are looking for a new way to increase revenue at your casino property Stics predictive analytics has a proven track record for increasing ROI.

Feel free to call us for more information.