Las Vegas Strip Recovery Under Way

February 25, 2011 by · Leave a Comment  

Casino Stocks Rise from Recession Lows

The Las Vegas Sun reported that the gaming industry recovery on the Las Vegas Strip will continue this year and accelerate in 2012 according to a prediction by, Moody’s Investors Service in a recent market update.

Wynn Casinos, Las Vegas Sands and MGM Resorts have all shown huge gains in stocks from their March 2009 lows, outstripping even the solid performance by the broad market. Las Vegas Sands (LVS), Wynn Resorts (WYNN) and MGM Resorts (MGM) are up 3,299%, 722% and 546%, respectively, but they are still not close to their 2007 highs.

Does this prove that people are feeling better and ready to gamble again?

MGM M Life Utilizes Innovative Customer Loyalty Program

January 7, 2011 by · Leave a Comment  

M Life Logo MGM Resort Loyalty ProgramMGM Generates Complete Customer Profile Across the Brand

In today’s economy, brands are finding new ways to be smart about attracting customers. Las Vegas casinos have always offered marketing promotions and comps such as free drinks, hotel rooms or tokens to keep customers coming back.

None, however, have gone as far as the new customer reward program from MGM Casinos M Life.  This new customer loyalty program for MGM has found an innovative way to reward their customers and build brand loyalty.

Rather than focusing solely on customer’s gambling patterns, MGM tracks members of their reward program across all resorts and all facets of their hotels, including clubs, dining, spas, shopping and gambling. MGM then uses this information to offer its customers perks targeted to their personal interests. For more information on the program visit the M Life site or this recent Las Vegas Sun article about M Life.

Stics is pleased to have a number of MGM properties as Stics Predictive Analytics clients. MGM has a very strong marketing organization and they are always looking to improve their marketing strategies and tactics.  As marketing optimization experts, Stics understand the complexities in executing multi faceted marketing program and expect the M Life approach to further enhance MGM Casinos revenue retention while building stronger brand loyalty with high value guests.

Flat is the New Up

December 10, 2010 by · Leave a Comment  

The Decline in Casino Gambling Leveling Off

Upon approaching the bottom of the market, we noticed that flat casino gaming revenues were being carried like a badge of respectability and even a harbinger of hope. Over the past year, Stics conducted three market surveys, of U.S. based casino, to better understand the challenges and needs of casino marketers and the gaming industry.

Our primary research confirms what you may have suspected:

  • Fully 63% of the market finds their revenues down or flat.
  • Pockets of actual “up” markets exist where geography and competition permit

While this is not good news, there is a general sense that the decline in casino gambling has leveled off.

One, of many current challenges, is how to effectively and efficiently re-engage profitable gamblers. Most properties are working hard at this problem, but sometimes that is not enough.  If you are looking for a new way to increase revenue at your casino property Stics predictive analytics has a proven track record for increasing ROI.

Feel free to call us for more information.

G2E 2010 Gets Serious

November 19, 2010 by · Leave a Comment  

Stics back from Global Gaming Conference

In keeping with serious economic times, the Global Gaming Conference (G2E ) turned serious this year. Upon entering this year’s G2E in fun filled Las Vegas, many things looked the same but one thing had clearly changed. The suits were back!

Stics has exhibited at the G2E for many years.  In the recent past, the de facto dressed code was the business casual polo shirt. That fashion statement changed this year in keeping with the serious nature of business.

In addition to a sea of suits, we observed fewer booths, less giveaways, lean booth staffs and more earnestness. Next year the gaming industries marquee event will be moved up a month and have a new location at the Sands convention center.

So as the saying goes….everything old is new again. But I do hope that shoulder pads get lost forever.